Baseera is a non-profit Egyptian organization founded in 2004 by Ms. Doaa Mabrouk in partnership with her mother, Dr. Sawsan El Messieri. Baseera is inspired by the knowledge Ms. Doaa Mabrouk and her family gained through supporting their son Mohamed who was born with a visual impairment. Today Mohamed holds an MBA from Harvard University and is working as a sales manager at Google. The organization combines the expertise of Ms. Mabrouk in the development of visually impaired people (VIPs) and Dr. El-Missiri’s extensive experience in sustainable development. Together they established Baseera with a vision that all VIPs can reach their highest potential if provided with the right resources and support system.

Baseera empowers and enables the Egyptian VI community realize their abilities and become independent, proactive, and productive individuals in an accepting society. To reach this goal, Baseera works by providing a set of services with an approach characterized by being fully integrated and comprehensive towards care. Starting with prevention, treatment, early intervention, habitation and rehabilitation, and education services. In addition to this, Baseera realizes the importance of providing VIPs with a solid support system. Thus, we provide training to their surrounding communities, specifically caregivers, teachers, and health professionals. We conduct ongoing research on the status of the VIPs in Egypt, their needs, and the direction the world is taking in developing their lives. In addition, we advocate the making, amendment, and implementation of policies for the VIPs. Moreover, we work on raising awareness about VIPs, their capabilities, and how to support them to have equal opportunities like others in society.